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The 81-Million-Strong
Gorilla
As they have developed and matured, the Boomers,
those 81 million people born between 1946 and 1964, have influenced and
shaped almost every aspect of American life - its culture, economics,
education, housing, recreation, and politics. Those now aged 35 to 54 are
going to gain $280 billion in disposable income during the next four to
six years (American Demographics). Even in their youth, the amount of
money they controlled enabled Boomers to open new markets (designer
jeans), inflate existing markets (bottled water), and destroy others
(non-disposable diapers), on a whim.
When you choose
myprimetime.com as your advertising partner, you unleash the economic
driving power of the 81-million-strong gorilla. Through a variety of
standard and customized advertising solutions, myprimetime.com provides a
direct path to the Web's most affluent and influential
consumers.
- 115.6M Total Online Population (18+)
- 57.9M Boomers
online
- 46.4M Boomers shopped online in last 6 months
- 21.7M Boomers
who have been online three years or more
- 19.1M Boomers have made an
online purchase in last 30 days
Source: @Plan,
October, 1999
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